Before the Highway: When Trucks Carried History

Before the Highway Long before interstate highways, GPS tracking, or corporate logos, there were trucks — and the people who kept them moving. This photograph shows Émile Lacasse, my grandfather, seated on the right during World War II.It wasn’t taken in the middle of battle, but in a quiet moment between operations — a pause […]
Chrome & Steel Legacy: Where Trucking Stories Finally Have a Home

If you’ve been around trucking long enough, you already know this:the best stories never make the magazines. They’re told leaning on a fender.At the end of a long day.With country music playing somewhere in the background and coffee that’s been reheated one too many times. That’s the part of trucking I’ve always cared about. Chrome […]
Celebrating National Trucking Week: A Heartfelt Thank You to Our Industry Heroes

A Heartfelt Thank You to Our Industry Heroes National Trucking Week is here, and it’s the perfect time to reflect on the incredible contributions of everyone in the trucking industry. This week is dedicated to recognizing the dedication, hard work, and resilience of those who ensure that goods reach every corner of our country, day […]
Celebrating a Milestone: Truck’n’Roll En Coeur Donates $140,000 to Fondation En Cœur

Truck’n’Roll En Coeur: A Heartfelt Donation of $140,000 to Fondation En Cœur We are thrilled to share the incredible news from the recent Truck’n’Roll En Coeur festival! This past weekend marked the closing of the 28th edition of this beloved event, and what a celebration it was. They proudly announced a monumental donation of $140,000 […]